Working with Studio Z

Cost = quality of materials x size

Many years ago, Frank Lloyd Wright was asked if he could design a house for $10,000. He replied that, yes, he certainly could. However, he added a qualifier: he could not design a $20,000 house for $10,000.

Although Wright might sound like a wise guy, he pointed out an important principle.

Cost = quality of materials x size

If you are concerned about cutting costs in your project, you need to understand this simple equation. It is impossible to reduce the cost of a project without lowering the quality of the materials or making things smaller. Conversely, if you cannot sacrifice quality or size, you must be prepared to pay more.


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Last modified on Mon, 28 Jun 2004
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